OAKLAND, Calif.--(BUSINESS WIRE)--Apr. 3, 2014--
Pandora (NYSE: P), the leading internet radio service, announced today
new metrics that were reached in the month of March 2014.
Listener hours for Pandora during the month of March 2014 were 1.71
billion, an increase of 14% from 1.49 billion during the same period
Share of total U.S. radio listening for Pandora in March 2014 was
9.11%, an increase from 8.05% at the same time last year.
Active listeners were 75.3 million at the end of March 2014, an
increase of 8% from 69.5 million during the same time period last year.
As previously noted on March 6, 2014, Pandora intends to discontinue its
monthly disclosure of key audience metrics. The final monthly release
will be provided in June 2014 (covering audience metrics for May
2014). The company's standard practice of providing listener metrics on
a quarterly basis will continue unchanged.
To help advertisers make informed buying decisions, Pandora began
monthly disclosure of information regarding users and usage in March
2012. The company has also expressed public support for respected third
parties to initiate measurement activities across all forms of radio.
Given recent changes in the marketplace, including Triton Digital’s
Webcast Metrics Local recently achieving Media Rating
Council Accreditation, Pandora believes advertisers can now access
the necessary tools to make accurate side-by-side comparisons.
Pandora (NYSE: P) gives people music and comedy they love anytime,
anywhere, through connected devices. Personalized stations launch
instantly with the input of a single "seed" - a favorite artist, song,
or genre. The Music Genome Project®, a deeply detailed
hand-built musical taxonomy, powers the personalization of Pandora®
internet radio by using musicological "DNA" and constant listener
feedback to craft personalized stations from a growing collection of
more than one million tracks. Tens of millions of people turn on Pandora
every month to hear music they love. www.pandora.com
Will Valentine, 510-842-6996
and Public Relations
Corporate Finance and Investor Relations