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|Peet’s Coffee & Tea and Pandora Announce New Partnership to Enhance the Coffee Shop Music Experience|
EMERYVILLE, Calif., Mar 25, 2014 (BUSINESS WIRE) -- Peet's Coffee & Tea, a premier specialty coffee and tea company, and Pandora (NYSE:P), the leading internet radio service, today announced a new partnership which marks the first time Pandora will feature partner branded radio stations in a brick-and-mortar environment nationwide. Peet’s will now have its own customized radio stations on Pandora that will be played in all of its stores across the U.S. Peet’s branded Pandora radio stations—Eclectic Classical, Jazz Giants, Origins, and Melodic Indie—are curated by Peet’s music aficionado and 25-year veteran employee Patrick Main. Also, the new Peet’s stations will be available to all Pandora listeners.
“In looking at the store experience holistically, we wanted to create an atmosphere that reinforced our commitment to craftsmanship in everything we do,” said Debbie Kristofferson, vice president of marketing at Peet’s Coffee & Tea. “The combination of songs personally selected by Peet’s with Pandora’s musicological expertise provides a fresh, constantly evolving music experience.”
The partnership with Pandora allowed Peet’s not only to refresh the music experience in stores, but also to offer customers more music options. Peet’s music aficionado Patrick Main planted the seeds for the Peet’s branded Pandora radio stations and will continue to work with Pandora to guide and grow Peet’s music expression. In addition, Peet’s fans can access the Peet’s radio stations directly via their Pandora mobile or desktop application.
Peet’s Personalized Pandora Stations
Peet’s curated music that is outside the mainstream, yet adventurous and warmly accessible. In working with Pandora, Peet’s set guidelines for each station and selected tracks and artists that pair well with their coffees. The music choices are a balance of what’s popular and trending, along with a more classic music selection that contributes to an inviting store environment. Here’s a sampling of the Peet’s branded Pandora radio stations:
“We are excited to partner with Peet's to leverage the power of Pandora’s platform to bring to life Peet’s musical expression for our active audience of over 75 million monthly listeners and Peet’s customers nationwide,” said Simon Fleming-Wood, CMO of Pandora.
ABOUT PEET’S COFFEE & TEA
Peet's Coffee & Tea, Inc. is the premier specialty coffee and tea company in the United States. The company was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an early tea authority who later became widely recognized as the grandfather of specialty coffee in the U.S. Today, Peet's Coffee & Tea offers superior quality coffees and teas in multiple forms, by sourcing the best quality coffee beans and tea leaves in the world, adhering to strict high-quality and taste standards, and controlling product quality through its unique direct store delivery selling and merchandising system. Peet's is committed to strategically growing its business through many channels while maintaining the extraordinary quality of its coffees and teas.
For more information about Peet's Coffee & Tea, Inc., visit www.peets.com. Connect with Peet's on Facebook at www.facebook.com/peets, on Twitter at twitter.com/peets_tweets and on Instagram at instagram.com/peetscoffee.
Pandora (NYSE:P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com
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