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Pandora Announces August 2013 Audience Metrics

OAKLAND, Calif.--(BUSINESS WIRE)--Sep. 5, 2013-- Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of August 2013.

  • Listener hours for Pandora during the month of August 2013 were 1.35 billion, an increase of 16% from 1.16 billion during the same period last year.
  • Share of total U.S. radio listening for Pandora in August 2013 was 7.46%, an increase from 6.30% at the same time last year.
  • Active listeners were 72.1 million at the end of August 2013, an increase of 28% from 56.2 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora's users and usage across platforms.


Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song, or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of more than one million tracks. Tens of millions of people turn on Pandora every month to hear music they love.

Source: Pandora

Will Valentine, 510-842-6996
Pandora Corporate Communications and Public Relations
Dominic Paschel, 510-842-6960
Pandora Corporate Finance and Investor Relations