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Pandora Announces July 2012 Audience Metrics

OAKLAND, Calif., August 6, 2012 (8:30 a.m. EST) – Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of July 2012.

  • Listener hours for Pandora during the month of July 2012 were 1.12 billion, an increase of 76% from 637 million during the same period last year.
  • Share of total U.S. radio listening for Pandora in July 2012 was 6.13%, an increase from 3.51% at the same time last year.
  • Active listeners were 54.9 million at the end of July 2012, an increase of 48% from
    37.1 million during the same time period last year.

Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora's users and usage across platforms.

Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love.




Mollie Starr
Communications and Public Relations
(510) 842-6996

Dominic Paschel
Corporate Finance and Investor Relations
(510) 842-6960