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Acura Joins Line-Up of Pandora Automotive Partners

OAKLAND, Calif., Jan. 9, 2012 /PRNewswire/ -- Pandora (NYSE: P), the leading personalized radio service, today announced that Acura is now an official automotive partner. Acura unveiled the partnership today at the North American International Auto Show in Detroit. Pandora now has 23 automotive total partnerships between automotive brands and aftermarket manufacturers. Acura will first feature Pandora on two vehicle models, the RDX and the all-new ILX, both of which are slated to appear on dealer lots this spring.


Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love.


SOURCE Pandora

Mollie Starr or Deborah Roth of Pandora Communications and Public Relations, +1-510-842-6996,; or Dominic Paschel, VP, Corporate Finance and Investor Relations, +1-510-842-6960,